Who are we?

The African Public Relations Association (APRA) is the successor organization to the Federation of African Public Relations Associations (FAPRA), inaugurated in 1975 in Nairobi, Kenya, with the aim of promoting unity through interaction and the exchange of ideas among public relations practitioners across Africa.

APRA Values Charter

As a professional association, we firmly believe in promoting African unity while working towards the development of our noble profession on the African continent and globally.

By seeking business-focused and socially responsible investments in Africa, we will establish global strategic partnerships that will generate returns to improve the economic and social well-being of the continent.