Our primary purpose is to help in creating an enabling professional environment for accurate perception, goodwill and understanding of necessary and effective performance of Public Relations practice in Africa.
APRA Value Charter
As an association of professionals, we firmly believe in the promotion of African Unity even as we strive for the growth of our noble profession on the African continent and also the global frontier…
5 Key APRA Intervention Areas
1. Economic Integration of Africa 2. Promote Infrastructural Development of Africa 3. Social Welfare with strong focus on health, education and poverty reduction 4. Good Governance 5. Tourism & Leisure
5 Key Intervention Goals of the Current Administration
1. Strengthen Membership 2. Strengthen financial base 3. Strengthen organizational base (structure) 4. Strengthen Continental relevance/position 5. Strengthen Practice (Capacity Building)
The African Public Relations Association (APRA) is the successor organisation to the Federation of African Public Relations Associations (FAPRA) that was inaugurated in 1975 in Nairobi Kenya to foster unity via interaction and exchange of ideas amongst public relations practitioners in Africa as a whole. Through communication, it promotes social, political and economic intergration on the continent. It is a non-governmnetal, non-political and non-profit making professional association. As an association, APRA is strongly committed to selling Positive Africa through the instrumentality of the public relations profession. Accordingly, the Association has put together a gathering that will draw stakeholders from around the continent and beyond in order to herald the journey towards a more positively perceived and prosperous Africa. Over the years, APRA has held her flagship event; the annual conference, as central amongst activities used to promote the profession. As Africa continues her upwards rise globally, it is pertinent that all stakeholders combine efforts in the realization of the more prosperous continent which we all seek. APRA has now been registered in Nigeria in March 2008 with similar aims and objectives. They include but not limited to the following: – To be the clearing house for public relations information in Africa – To set standards of public relations practice through its code of ethics. – To foster the establishment of national and sub-regional public relations associations so that the profession can flourish in the continent. – To promote African Unity and Co-operation especially as consultant body to the African Union and its various agencies. – To publish bulletins and journals on public relations in Africa – To affiliate with all other similar international professional bodies. These aims and objectives are complemented by the Codes of Professional conduct approved by its Council.
National Public Relations Associations
APRA Executive Council
ROBYN de VILLIERS
Latest Public Relations Updates
How ethical are we? Do we even care about our reputation? These are the kinds of big questions that the African Public Relations Association (APRA) seeks to answer; providing valuable insights for all leaders in Africa. APRA have partnered with Reputation Matters to conduct a massive survey of ethics and reputation, spanning the entire African[…]
In commemoration of the 2018 International Women’s Day Celebrations, African Public Relations Association (APRA) celebrates all the women across the continent and beyond. This is a crucial time for women to Re-Present Africa and press for progress in all sphere of life. The percentage of women in politics, managerial positions, leadership and the economy even[…]
African Union Commission Endorses APRA Botswana 2018 H.E. Kwesi Quartey – Deputy Chairperson AUC The African Union Commission, (AUC) has endorsed the 30th edition of African Public Relations Association Conference tagged, APRA Botswana 2018. The Deputy Chairperson, H.E. Kwesi Quartey made this known after accepting APRA’s invitation to be Special Guest of Honour at the conference scheduled to[…]
Global Public Relations Associations Commit To Enhancing Public Trust Through Ethics Madrid, February 6th. The current crisis in trust is diminishing the ability for institutions, governments and organisations to operate effectively in society. Fake news and an inappropiate use of automated communications in particular, erode trust and reputations in our institutions. To counteract this and[…]
President, African Public Relations Association, Yomi Badejo-Okusanya Speaks on the Challenges in Africa -Changing the world’s perspective
President, The African Public Relations Association, Mr. Yomi Badejo-Okusanya today spoke on Channels Tv on the Topic: CHALLENGES IN AFRICA – Changing the world’s perspective. Watch interview below.
Public relations activities across Africa are under a microscope like never before. This renewed interest is for many reasons and while continued economic growth in key African markets is one of them, the most notable reason is the scandal that rocked the global PR industry when top U.K. agency Bell Pottinger became embroiled in an ethical political scandal[…]
African Public Relations Association (APRA) Felicitates with Liberians and the Newly elected President, George Weah
African Public Relations Association (APRA) Felicitates with Liberians and the Newly elected President, George Weah The African Public Relations Association ((APRA), Africa’s umbrella body for the practice of Public Relations, celebrates with the Government and People of Libera on it’s recently concluded elections that will lead to a transition of power from one administration[…]